Brandan Powell

Scoping a website shouldn’t take weeks. This guide shows how to align goals, audiences, pages, features, content, budget, and timeline in just 60 minutes. Use our one-page worksheet, lock P1 vs. P2, and avoid the usual pitfalls that blow timelines and budgets—so you can move straight into wireframes and confident pricing.

A logo is a signature; a brand identity is the whole system. In this guide, we break down the difference, when each makes sense, and how a full identity speeds production and improves results. See real examples from our portfolio and grab a practical checklist for scoping your next project.