BRANDING

Service Description

Research and reflection will inform a forward-thinking brand strategy that will stand the test of time. During this phase, you should conduct a competitive analysis and research future trends, identify your target audience, conduct a SWOT analysis, and create an empathy map – all of which will inform your value proposition in the brand strategy. By tackling these steps BEFORE the brand strategy, you ensure that you are rebranding where your company is going, versus where you are at today. Even if you’re confident in your research and reflection, you should revisit and workshop it with your stakeholders and team members before moving on to ensure everyone is on the same page. - Competitive Landscape - Future trends - Target audience - Persona - SWOT analysis - Empathy map - Business Plan - Marketing Plan - Audits - Brand | Social Media | Website